Kim Choo Kueh Chang

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Preparing for the New Normal

QR codes have been a prominent mode of payment method in China - almost the whole nation transacts via QR payments due to the convenience and swiftness that the payment method brings. 

Today, following the COVID-19 outbreak, QR codes have enjoyed something of a renaissance around the world - especially in Singapore. QR codes are being used islandwide as a method of contact tracing in an effort to clamp down on the spread of the contagious virus. 

Consumers are also demanding more hygienic payment methods, eschewing cash payments and favouring contactless NFC card payments, mobile payments and QR payments.  

We Leave No One Behind 

In the movement of digitising businesses and bridging more businesses to the next level and into the digital age, Aleta Planet wants to leave no one behind.

Find out how we are helping Singapore’s household favourite Ba Zhang - Kim Choo Kueh Chang with payments in the new normal, expanding payment acceptance to the World’s largest economy and more. 


What we want to present is more than just an Old Heritage; it is a Living Heritage.

Edmond Wong

Director and Third Generation owner

Kim Choo Kueh Chang

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A Living Heritage 

Kim Choo Kueh Chang (金珠肉粽) the namesake bazhang that sits on the stretch of East Coast road in all its Peranakan glory began with Madam Lee Kim Choo in 1945, where she first sold her now famous bazhangs under a banyan tree at the cross junction of Joo Chiat Place and Everitt Road. A bazhang, or kueh chang as the Peranakans call it, is a traditional rice dumpling wrapped in banana leaves.


Today, 75 years later, Kim Choo Kueh Chang has grown by leaps and bounds. More than just a store that sells rice dumplings, Kim Choo Kueh Chang is the first private entity to become an official Singapore Visitor Center for the precinct of Katong / Joo Chiat. We were very privileged to be able to sit down with Edmond Wong, the Director and Third Generation Owner of Kim Choo Kueh Chang, who gave us some insights of how this heritage icon has successfully stayed ahead of their competitors and show that they are not just an old heritage, but a living heritage.

Changing Purchasing Patterns

It’s a whole new paradigm because we see people coming back here to experience the richness of our culture and not just owning it.

Before Covid-19 had forced countries to shut their borders and caused tourism industries across to globe to halt operations, Chinese travellers have been one of the largest group of visitors to come through our shores. With Kim Choo Kueh Chang being a Singapore Visitors Center, it is only natural that they begin seeing an increasing volume of Chinese travellers frequenting their store.

“Of late before Covid, we have been seeing more visitors from China visiting this part of our map in Singapore. Katong Joo Chiat is unique because it features a lot of the old heritage. But what we want to present more than just the old heritage, but a living heritage.”

Edmond has observed not just an influx of Chinese visitors, but also a change in their purchasing patterns. They no longer just buy things for the sake of buying, they are looking for experiences and cultural immersions.

“We have been seeing a revival in interests and culture, and as we see more visitors coming here to buy commodities, taking pictures and over the years we have realised that it is no longer just buying and owning something from this place. We’ve been seeing a lot of interest from our friends in China to be here and appreciate the culture - by walking in trails, attending cooking classes, workshops and activities that the precinct manages, so it’s a whole new paradigm because we see people coming back here to experience the richness of our culture and not just owning it.”

Digitisation is No Longer a Pipe Dream

Due to advancements of the World, especially in China being so advanced, paying by QR code has been so convenient for them so I think we too might have to do certain adjustments to be able to help them and help ourselves to progress.

Edmond understands that in order to stay ahead, they must be able to adapt to changing times.

“Over the years, we have been continually accepting payments by cash or credit card payments modes, but due to advancements of the World, especially in China being so advanced, paying by QR code has been so convenient for them so I think that we too might have to do certain adjustments to be able to help them and help ourselves to progress.”

Edmond added, “This has been very convenient for us as well, ever since we have adapted to it, we have realised that is has been much more beneficial than other forms of payment modes.”

New Opportunities with Aleta Planet

Having to partner with Aleta Planet, together with UnionPay, we are able to tap on their huge database of clients in China to attract them to come to Singapore and to understand a bit more about our shared heritage of being Peranakan.

“Ever since we have been adopting and adjusting to the payment mode of QR, we have realised that it has been very convenient. It has allowed us to easily understand how our cash-flow operates and obviously having partnered with Aleta Planet, together with UnionPay, we are able to tap on their huge database of clients in China to attract them to visit Singapore and to understand a bit more about our shared heritage of being Peranakan,” Edmond added, “we are also involved with benefiting from the paid promotions and offers that has really helped us a lot in terms of reaching out to the right audience."

The more we can use technology to remove friction in the ways we work, the more efficient we become.

Aleta Planet is more than a payment gateway, we are proud to stand at the forefront of technology, innovation and adaptation as the World continues to evolve.


Contact Aleta Planet today, and take the first step into digitising your business.

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